“There were places where Ramit pushed me and I was like, ‘You’re wrong!’ But he was right.” —Erin Stutland
She had a solid business, but it was stuck
Erin helps women lose weight and build confidence through a special fitness program she created.
“I’m passionate about helping women feel better about their bodies. A lot of people say, “I hate sports. Working out sucks.’ I want to help these people move in ways that are really fun.”
She ran an online business for a year before joining Zero to Launch to grow her email list to around 4,000 subscribers.
“My online course was going well, but I knew it could be so much bigger than it was. I just wasn’t sure how to go about it, how to expand my list and reach out to more people.”
Erin at work
your big break
Erin didn’t want to talk about how her program has helped women lose weight when promoting her classes. The results her clients achieved went even deeper; They loved the course because it gave them confidence and energy.
“I’ve resisted talking about the physical changes that are part of training because for me my program is really about the inner changes.”
By following the zero-to-launch system, Erin learned the importance of speaking to her audience and deeply understanding their pain and motivations.
“Ramit pushed me to speak to more people and find out what made them sign up for training, which they were really struggling with. And they told me they were struggling with their bodies, not their confidence.”
A Facebook conversation she had with a potential client completely changed the course of her business. Hear them talk about the change in this video:
This realization changed the way she talked about and marketed her courses. The results?
366% subscriber growth4X more revenueShe sold more online courses in one month than last year
Hear Erin talk about her amazing results here:
That was just the beginning
Erin has been so successful that she has hired two new full-time employees in the last two years. Now she can focus on the overall planning and only work on the parts of the business she loves.
“I really love getting almost everything on my to-do list done. It’s not always a walk in the park, but most of the time I’m like, ‘This is great!’”
And she continues to leverage lessons from zero to launch.
“I continue to apply the things I’ve learned: interviewing and talking to people, going deep and understanding their challenges and fears, building a product based on their real needs. Just talking to people gives you so much insight into what they are struggling with and how you can help them.”
“I worked less this year but made more money”
In January 2015, Erin’s life changed dramatically. She got married, lost someone close to her and wanted to retire – so that’s exactly what she did. Thanks to the business she founded, she was able to spend the year traveling with her husband – and earn more than ever.
“I didn’t feel ambitious this year. But because my business was set up so nicely and had grown so nicely on its own, I was able to run things pretty easily and still make really good money.”
In 2015, Erin and her husband traveled to Thailand, France, and Napa, and made several trips to Florida to visit family. She even accompanied her husband on business trips so that he didn’t have to be alone.
“There were days when I said to my team, ‘I don’t work on Thursdays or Fridays.’ I varied my work based on what my husband and I were doing.”
How Erin Spent 2015
Why she recommends Zero to Launch
There are tons of programs that can help you build an online business. So why did Erin choose Zero to launch?
It was important for her to learn from someone who has been successful and is committed to their success.
“Ramit may seem like a tough guy who is ‘serious’ about success – and he is. But what I don’t think people see is that Ramit really cares about each student’s success. I can tell he’s really happy when someone wins.”
“In addition to what you learn in Zero to Launch, he gives you a first-hand look at what it takes to run a successful business. He runs a super tight ship, but there’s a lot of kindness, consideration and transparency that comes through in everything he and the team do. I felt that I was in good hands and at the same time experienced a great model of success.”
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