Globe Business Drives Marketing Technology, Digital Transformation for Retail and Supply Chain

EmpowerPH | Globe Business is helping retailers, marketers, and supply chain leaders transform the way they engage customers and run operations by harnessing the power of data, MarTech, collaboration tools, and reliable connectivity. At a time when industries face mounting pressure from shifting consumer behavior, rising costs, and operational complexities, Globe Business is emerging as a trusted innovation partner that enables enterprises to thrive in a digital-first economy.

Their recent participation across the Philippines’ three most significant retail and supply chain gatherings in 2025: the National Retail Conference & Expo (NRCE), the Retail E-commerce Innovation & Tech Summit by Marketech APAC, and the SCMAP Supply Chain Conference underscored their commitment to the ever-evolving industry.

At NRCE 2025, Globe Business through Jenny Echevarria, VP and Head of Enterprise Data & Strategic Services, delivered a keynote that emphasized how businesses can use data and MarTech to effectively build loyalty across all age groups: Baby Boomers, Gen X, Millennials, and Gen Z. “Winning the hearts of each generation means understanding what matters to them, from Baby Boomers to Gen Z, and meeting them where they are. With the right data and MarTech tools, businesses can personalize their approach and build loyalty that lasts,” Echevarria said. This message was further defined by Globe Business’s recognition as one of the Top 10 Best Booths for its showcase of data-driven engagement and digital collaboration tools, highlighting how these solutions empower businesses to connect better with their audience. 

PHOTO 2: Jenny Echevarria, Vice President & Head of Enterprise Data and Strategic Services at Globe Telecom, delivers her talk “Winning the Hearts of Each Generation” during the 31st National Retail Conference and Expo (NRCE). Her session highlighted how retailers can bridge generational gaps and foster authentic engagement through data-driven insights and meaningful brand experiences.

At the Marketech APAC Summit, Globe Business demonstrated how Inquiro’s audience insights and m360’s omnichannel engagement capabilities enable marketing leaders to maximize reach and turn data into measurable ROI. Google Workspace, complemented with Gemini AI and Agentspace, was also presented as accelerators of intelligent collaboration, enabling marketing teams to speed up content creation and optimize workflows to keep pace with the digital marketplace.

During the SCMAP Supply Chain Conference, Globe Business highlighted how supply chain leaders can move beyond efficiency to resilience by leveraging connectivity and collaboration solutions. Broadband and Load Up were positioned as the digital backbone for warehouses, fleets, and offices, while Gemini AI and Agentspace showcased how distributed teams can coordinate more efficiently and make more informed decisions in real-time.

For business owners and decision-makers, these integrated solutions mean the ability to build stronger customer relationships, create more effective teamwork environments, and maintain business continuity with always-on connectivity. Globe Business helps organizations go beyond simply adopting technology, co-creating solutions that connect data, people, and processes, enabling enterprises to build resilience and thrive in the digital-first economy.

Enterprises ready to take the next step toward transformation can consult with Globe Business to design strategies that harness the power of connections. Learn more at www.globe.com.ph/business