A lemonade stand is a timeless way for kids to earn a little extra money while they learn the basics of managing money and starting a business. It can also be a great childhood memory and fun family activity.
However, making your lemonade stand a success requires a little more work than just setting it up and filling cups. This is how you maximize your earnings when selling this delicious refreshment.
How to have a successful lemonade stand
If you want to have a profitable lemonade stand, there are a few strategies you can implement. Fortunately, it doesn’t have to be all work and no play.
The following tips can help your child make money selling soda while having fun.
1. Choose the right location
It sounds cliche, but “location, location, location” rings true when you set up a neighborhood lemonade stand.
You might want to consider positioning yourself on a street corner with a lot of foot traffic. Otherwise, selling from your driveway or front yard can be productive and safe.
It can also make sense to sell on days when there is a community event, since you have more potential customers. A neighborhood flea market is a prime example.
Consider a residential street or parking lot if you rely on customers driving a vehicle. Drivers are more likely to stop if they drive slowly and there is ample parking.
Also, quieter streets can be safer than busy areas. While this means fewer customers, safety should be a priority.
While you don’t have to buy TV ads or billboards, you should find ways to advertise for free.
One of the best options is for parents and friends to make free posts on social media platforms. This may include Facebook, Instagram, and Nextdoor.
Kids can also craft signs to strategically place on street corners and other prominent locations. This can be similar to advertising a flea market or mobile car wash.
And if several children help guide the stand, a few signs can hold up and help direct traffic to the site.
Physical signs are a small expense and easy to create. You can inexpensively make copies and distribute them in public places. Printable lemonade stand signs are also available online and can save time.
Effective advertising can be worth the investment to attract thirsty customers and generate more sales.
3. Set a goal
Setting a goal helps participants stay focused. It also provides the inspiration necessary to be successful. The goals may vary depending on the age and number of children in the group.
For example, for younger children, the goal might be to sell for an hour or two. Earning money can be a secondary goal for this age group as this activity is more about building memories and learning life skills.
However, high school students can try to earn a certain amount to fund a goal. Possible goals could be a trip to senior year, saving for college, or buying a car.
You can choose to have multiple goals when selling over multiple days or a season. This may include earning a certain amount over the course of the season.
Alternatively, you can aim for a desired daily income goal to see if the earnings are worth the effort.
Depending on the goal, telling your customers about it can generate more sales.
4. Quality matters
You should make sure you offer quality soda as this can encourage customers to tell their friends, family and neighbors. Plus, they can even come back for a second glass.
Country Time Lemonade is a famous brand, along with several others of similar quality and taste. You can even look for organic, low-sugar, or mixed-flavor options.
If you have the skill and ingredients, consider offering freshly squeezed lemonade. This may taste better than a concentrate.
In addition to finding your ideal soda to water mix ratio for the best flavor, consider additional ingredients like mint or strawberry to give customers more options.
Plus, using sturdy cups, napkins, and straws is also smart to eliminate a potential frustration factor for customers.
5. Give him an appeal
Building an attractive lemonade stand can capture the attention of potential customers. Unfortunately, a boring stand can give the impression that you don’t offer a quality product.
It is possible to purchase a professionally made stand for $500 or less. It can also serve as a play area when you’re not selling.
Luckily, you can create a one-of-a-kind stand using accessories you already have at home or can buy at a local store. You can start with a sturdy cardboard or folding table and decorate as needed.
Several simple ways to make your soda kiosk more appealing are:
Adding a tableclothDrawing colored signsCreating a menuCreating a fabric banner for the frontPainting wooden palletsUsing helium balloonsWearing costumes and colorful clothing
Adding curbs can be an exciting way for kids to personalize the booth and encourage their creativity.
6. Choose the right price
Knowing how much to charge for soda is important when determining your take-home profit.
Finding the best price can be a balancing act. You should first find out the tariff in your area to avoid overcharging. In most cases, it’s between $0.50 and $2 per cup, with specialty blends being on the more expensive end of the spectrum.
At the same time, make sure you’re charging enough to cover your material costs and justify your time investment.
You could also try to let customers decide what to pay as you may be making more than you would charge per cup.
This self-directed pricing strategy can be more effective when raising money for charity, as buyers know the proceeds are not for personal gain.
7. Offer more than lemonade
Soda can be your main product, but selling other drinks or snacks can diversify your income. For example, you could sell sweet tea if you live in the south.
In the cooler months it can be worth selling hot chocolate when hot drinks are in demand.
It is also worth preparing baked goods with affordable food. In some cases, people may be more willing to buy groceries than drinks. Popular items include cookies, Rice Krispie treats, brownies, and packaged snacks.
Deciding what else to sell will depend on your skills and what your customers want to buy. You could branch out into additional products after hearing what the most popular customer requests are.
As a side note, you should check if you need a special permit to sell certain goods.
8. Think of charity
Selling soda pop for a charity can help you raise more money. Many people are willing to donate a few dollars to help a noble cause or organization.
Not to mention that if you choose to donate your winnings to charity, it’s a great opportunity to teach your kids the importance of giving back.
You can choose to raise money for any of the following purposes:
Animal SheltersChildren’s HospitalsChurches PantriesHomeless SheltersDoctor’s BillsSchoolsYouth Centers
Consider getting contributions through digital wallets like Venmo or Cash App. In this way, people who cannot come to your stand can still donate.
Also, make sure to share the electronic donation option on social media posts or by distributing paper flyers.
9. Be polite and approachable
Being friendly and professional towards your customers is important for every business. Being rude can result in a customer leaving empty-handed.
Interacting with customers can be an excellent way for children to develop communication skills. For example, you can start by saying hello and maintaining eye contact during a conversation.
You can also have orders taken from older and younger children. This way they gain experience while remaining engaged and participating.
10. Have fun
Running a lemonade stand takes some work. Luckily, it can be fun because parents and kids can do it together.
Better yet, it can also be a group activity to raise awareness of a cause or raise funds for a cause.
Additionally, this side hustle is more exciting when you’re interacting with a steady stream of customers, as these conversations help the time pass quickly. Also, you can be rewarded for your efforts.
Even if you don’t make a profit, this can be a cheap hobby as it’s an easy way to have fun and develop real-world skills.
Many children dream of running a lemonade stand. It’s easy to turn that desire into a reality while still being productive.
Selling soda pop can be a great money-making opportunity for a child or teenager since the startup costs are minimal. In addition, it is possible to set up a one-time business for a special event or a regular one for potentially recurring income.
This side hustle idea can be an excellent starting point to develop skills that can help a child succeed in their adult career. Most importantly, it’s a fun and creative activity.